Launch of a fresh brave, but distictive platform “Chicken for the road”. The campaign is built on a simple belief: with a bag of chicken in hand, you have the stamina to power through whatever life throws at you. This is captured in four galvanising words: “Chicken for the Road?”

The idea is also brought to life closer-to-home with contextual OOH and guerrilla stickers, designed to be used at moments when an extra boost of energy is needed. Stickers appeared on real-world situations such as parking clamps, cancelled trains, broken escalators and out-of-service Lime bikes, each accompanied by the simple offer of a pack of Fridge Raiders to help get you through.