Design concepts for a digital and social activation pitch for Mulberry, exploring ways to translate the brand's heritage craftsmanship into engaging digital experiences. The creative focused on elevating Mulberry's premium positioning through refined art direction, editorial-inspired layouts and social-first content designed to drive engagement while staying true to the brand's timeless aesthetic.

The result was a suite of elegant, contemporary design concepts that demonstrated how Mulberry could connect with a new generation of luxury consumers across digital and social channels.