Design for Rimmel London's 2019 Live the London Look product campaign, celebrating the confidence, individuality and attitude that define the brand. Fronted by brand ambassadors Cara Delevingne and Rita Ora, the campaign captured the bold, expressive spirit of London through fashion-led creative and striking product storytelling.

Alongside the campaign, a suite of social-first activations was developed to drive engagement across digital channels. Dynamic layouts, confident typography and vibrant art direction created a distinctive visual language that amplified the personalities of the ambassadors while inspiring audiences to embrace and truly Live the London Look.