Swatch This was a social-first campaign created to launch Swatch's Spring/Summer 2018 collection. Designed to capture the playful spirit of the new range, the campaign transformed product launches into interactive experiences through a series of digital and social activations that encouraged participation, sharing and engagement.

Bold colour, energetic motion and a vibrant visual language reflected Swatch's unmistakable personality, creating a campaign that felt as expressive and dynamic as the collection itself. The result was a suite of social-first creative designed to spark conversation, build excitement and connect with a younger, digitally engaged audience.