THE OUT, Jaguar Land Rover's premium vehicle rental service, needed a distinctive point of view to stand out. Inspired by the insight that, after lockdown, people were stuck in routines and craving an escape, we created a campaign that encouraged them to break bad habits and get out.

Rather than making another ad, we built a fully functioning kidnapping service, allowing friends and family to secretly "kidnap" loved ones and whisk them away on an adventure in a Jaguar Land Rover.

The campaign turned the brand promise into a real experience and was shortlisted for the Campaign Big Awards 2021.