The jam allowed Waze to talk about the UK’s biggest pain point over the summer in a way that gave the brand disproportionate PR. Traffic Jam PR packs got into the hands of MistaJam on Radio 1, Boy George and Sam Thompson from Made in Chelsea. We even partnered with Uber Eats to include Traffic Jam in food orders during the campaign and made limited edition Traffic Jam Doughnuts with Krispy Kreme, served across service stations.